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Crisis brand management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul; Walley, Keith; Jiang, Dongni - In: Marketing intelligence & planning 30 (2012) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
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The key dimensions of luxury from a UK consumers' perspective
Walley, Keith; Custance, Paul; copley, Paul; Perry, Sue - In: Marketing intelligence & planning 31 (2013) 7, pp. 823-837
Persistent link: https://www.econbiz.de/10010227494
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Longitudinal attitude surveys in consumer research : a case study from agrifood sector
Walley, Keith; Custance, Paul; Orton, Gaynor; Parsons, … - In: Qualitative market research : an international journal 12 (2009) 3, pp. 260-278
Persistent link: https://www.econbiz.de/10003876958
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Tracing the evolution of purchasing research : future trends and directions for purchasing practices
Mogre, Riccardo; Lindgreen, Adam; Hingley, Martin - In: The journal of business & industrial marketing 32 (2017) 2, pp. 251-257
Persistent link: https://www.econbiz.de/10011629509