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Konsumentenverhalten
Social marketing
33
Consumer behaviour
32
Social Marketing
21
Beziehungsmarketing
12
Relationship marketing
12
Dienstleistungsqualität
11
Service quality
11
Australia
10
Australien
10
Services marketing
10
Value creation
8
Customer satisfaction
7
Kundenzufriedenheit
7
social marketing
7
Brand management
6
Dienstleistung
6
Emotion
6
Health care
6
Markenführung
6
Social Web
6
Social web
6
Alcohol consumption
5
Alkoholkonsum
5
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
Einzelhandel
5
Gesundheitsversorgung
5
Retail trade
5
Services
5
Well-being
5
Alcohol
4
Behaviour
4
Beschwerdemanagement
4
Brand image
4
Complaint management
4
Customer value
4
Eating habit
4
Ernährungsverhalten
4
Frauen
4
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Article
31
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Article in journal
31
Aufsatz in Zeitschrift
31
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English
31
Author
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Russell-Bennett, Rebekah
25
Previte, Josephine
8
Mulcahy, Rory
5
Drennan, Judy
4
Härtel, Charmine E. J.
3
Letheren, Kate
3
McAndrew, Ryan
3
Parkinson, Joy
3
Fry, Marie-Louise
2
Glavas, Charmaine
2
Mortimer, Gary
2
Rosenbaum, Mark S.
2
Worthington, Steve
2
Andrews, Lynda
1
Ashkanasy, Neal M.
1
Bedggood, Rowan
1
Bedggood, Rowan E.
1
Bougoure, Ursula Sigrid
1
Brennan, Linda
1
Chell, Kathleen
1
Cooke, Angelica
1
Coote, Len
1
Dreenan, Judy
1
Dulleck, Uwe
1
Fazal-e-Hasan, Syed
1
Foth, Marcus
1
Fry, Marie-Lousie
1
Gallegos, Danielle
1
Galvas, Charmaine
1
Gordon, Ross
1
Greer, Dominique A.
1
Harris, Lloyd C.
1
Hasan, Syed Fazal E.
1
Iacobucci, Dawn
1
Magee, Christopher
1
Ng, Sandy
1
Pomfret, Liam
1
Previte, Jo
1
Rosenbaum, Mark
1
Rundle-Thiele, Sharyn
1
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Australasian marketing journal
4
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
European journal of marketing : EJM
2
Health marketing quarterly
2
Journal of marketing management : MM
2
Psychology & marketing
2
The journal of services marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Energy policy
1
International journal of consumer studies
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Prometheus : critical studies in innovation
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
31
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1
Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
Saved in:
2
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
3
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
Saved in:
4
Internet advertising: an assessment of consumer attitudes
Previte, Josephine
- In:
Prometheus : critical studies in innovation
17
(
1999
)
2
,
pp. 199-209
Persistent link: https://www.econbiz.de/10001473385
Saved in:
5
Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
6
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
7
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
Saved in:
8
The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie
;
Dreenan, Judy
;
Previte, Josephine
; …
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10010376927
Saved in:
9
Beyond concern : socio-demographic and attitudinal influences on privacy and disclosure choices
Pomfret, Liam
;
Previte, Josephine
;
Coote, Len
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 519-549
Persistent link: https://www.econbiz.de/10012249104
Saved in:
10
Patient influences on satisfaction and loyalty for GP services
Rundle-Thiele, Sharyn
;
Russell-Bennett, Rebekah
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10003985111
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