same is different from the perceptions of the employees. The perceptions of customers and employees have been found to be … employees …

and its economic value are ultimately shifting customer behavior. Therefore, an understanding of the purchase motivation … customers in Indonesia to find relationships of buyers' motivation and perceived value to the LCGC purchase intention across … generations X, Y, and Z. The result shows that hedonic motivation significantly differs particularly between generation Y versus Z …

Percy's advertising grid (1997) recommends that the ad appeal should match the purchase motivation or attitude base. They … motivation for the brand is more effective. Our finding can be explained in two ways. Firstly, schema theory suggests that a …