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When an Hour Feels Shorter : Future Boundary Tasks Alter Consumption by Contracting Time

Tonietto, Gabriela - 2018

Consumers often organize their time by scheduling various tasks, but also leave some time unaccounted. The authors examine whether ending an interval of unaccounted time with an upcoming task systematically alters how this time is perceived and consumed. Eight studies conducted both in the lab...

Persistent link: https://www.econbiz.de/10012919948

Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regression

Cristina, Marin - 2016

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...

Persistent link: https://www.econbiz.de/10013001922

Some considerations regarding motivations and overall perceptions on film festivals

Cosma, Smaranda; Bota, Marius; Fleşeriu, Cristina; … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 929-943

At the global level the events industry is developing and it is directly connected with sustainable development of communities in each country. Festivals are perceived nowadays as an important part of cultural and leisure attractiveness of destinations. Festivals as major events have the power...

Persistent link: https://www.econbiz.de/10011833684

The intention to use ChatGPT in office work in Romania : between utility and hedonic motivation

Turkes, Mirela Catalina; Stancioiu, Aurelia-Felicia; … - In: Amfiteatru economic : an economic and business research … 26 (2024) 67, pp. 783-800

capable of meet the needs of employees anywhere and at any time. The article investigates employees' perceptions regarding the … use and utility of ChatGPT and identifies the factors underlying hedonic motivation and the intention to use ChatGPT in … online survey used aims to model data collected from 402 Romanian employees. PLS structural equation modelling (PLS-SEM) and …

Persistent link: https://www.econbiz.de/10015077522

Customers Perceptions toward Behavioral Skills of Bank Employees in Indore

Kumar, Prerna - 2017

same is different from the perceptions of the employees. The perceptions of customers and employees have been found to be … employees …

Persistent link: https://www.econbiz.de/10012968870

Consumer Motivation : Foundations for a Theory of Consumption

Mari, Carlo - 2012

consumption and the lack of such a theory requires a renewed interest in consumer motivation as a starting point to build it …

Persistent link: https://www.econbiz.de/10014041357

How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences

Mishra, Himanshu; Mishra, Arul; Nayakankuppam, Dhananjay - 2010

In this article, we find that consumer preferences change as a function of one's temporal distance from the receipt of the last salary. We propose and test that when consumers have just received their salary (we call this the near-salary condition) they exhibit promotion motivations in their...

Persistent link: https://www.econbiz.de/10014045761

Second-Hand Shopping : Exploring Shopper Motivations and Retail Implications

Galvagno, Marco - 2012

Objectives: In view of growing interest in alternative retail channels and critiques of conventional consumer behaviour, this study aims to explore motivations underlying second-hand shopping, to categorize different types of second-hand shoppers and to describe implications for both research...

Persistent link: https://www.econbiz.de/10014166318

Lie, Cheat, and Steal : How Harmful Brands Motivate Consumers to Act Unethically

Rotman, Jeff; Khamitov, Mansur; Connors, Scott - 2017

While brand punishment – through either individual or collective action – has received ample attention by consumer psychologists, absent from this literature is that such punishment can take the form of unethical actions that can occur even when the consumer is not personally harmed. Across...

Persistent link: https://www.econbiz.de/10014118213

From Upgrades to Trade-ins : Behavioral Motives and Environmental Impact

Mahmoudzadeh, Mahdi; Nasiry, Javad - 2022

Durable goods manufacturers increasingly choose to offer trade-ins rather than upgrades to facilitate replacement purchases. With a rational consumer behavior model, the two schemes are equivalent and yield the same profit for the manufacturers. From a behavioral perspective however upgrades and...

Persistent link: https://www.econbiz.de/10014085183