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Phau, Ian
36
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34
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33
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29
Anderson, Simon P.
28
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26
Gierl, Heribert
26
Hildebrandt, Lutz
26
Hruschka, Harald
26
Ko, Eunju
26
Melewar, T. C.
26
Keller, Kevin Lane
25
Dubé, Jean-Pierre
24
Han, Heesup
24
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
24
Herrmann, Andreas
23
Kerschbamer, Rudolf
23
Swoboda, Bernhard
23
Diamantopoulos, Adamantios
22
Bagozzi, Richard P.
21
Bang, Nguyen
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Mullainathan, Sendhil
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Sheth, Jagdish N.
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Inderst, Roman
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MacInnis, Deborah J.
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Romaniuk, Jenni
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Veloutsou, Cleopatra
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Guzman, Francisco
19
Hollebeek, Linda D.
19
Janssen, Maarten C. W.
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Peitz, Martin
19
Postlewaite, Andrew
19
Sattler, Henrik
19
Belk, Russell W.
18
Blundell, Richard W.
18
Grunert, Klaus G.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
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Boztuğ, Yasemin
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Information Resources Management Association
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Deutschland / Bundeswehr / Universität Hamburg
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Edward Elgar Publishing
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Fördergesellschaft Marketing an der Universität Augsburg
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Helmut-Schmidt-Universität
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International Telecommunications Society
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Robert Schuman Centre for Advanced Studies
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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Chambre de commerce et d'industrie de Paris
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Maastricht Research School of Economics of Technology and Organizations
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Shakai-Keizai-Kenkyūsho <Osaka>
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Springer Gabler <Firma>
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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University of Cambridge / Faculty of Economics
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University of Oxford / Institute of Economics and Statistics
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University of Warwick / Department of Economics
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University of Waterloo / Department of Economics
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Universität Mannheim
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Journal of business research : JBR
489
Journal of retailing and consumer services
318
The journal of brand management : an international journal
304
The journal of product & brand management
300
Psychology & marketing
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
NBER working paper series
98
European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Working paper / National Bureau of Economic Research, Inc.
87
International journal of hospitality management
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NBER Working Paper
84
SpringerLink / Bücher
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Journal of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Marketing letters : a journal of research in marketing
76
Marketing intelligence & planning
75
Discussion paper / Centre for Economic Policy Research
74
Management science : journal of the Institute for Operations Research and the Management Sciences
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
73
Journal of the Academy of Marketing Science
71
Journal of strategic marketing
67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
66
Journal of international consumer marketing
66
Gabler Edition Wissenschaft
65
International journal of advertising : the review of marketing communications
62
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of marketing
62
Journal of promotion management : innovations in planning and applied research
62
European journal of operational research : EJOR
60
International journal of internet marketing and advertising : IJIMA
60
International journal of consumer studies
59
Journal of marketing research : JMR
59
Economics letters
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
Journal of marketing management : MM
58
International journal of industrial organization
57
International marketing review
57
The journal of consumer marketing
56
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
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USB Cologne (EcoSocSci)
1
Showing
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1
Perceived
brand
portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
2
Hohe Kunst : wie Markenartikler ihr Portfolio optimieren
Fanderl, Harald
;
Köster, Lars
;
Perrey, Jesko
; …
- In:
Akzente
(
2008
)
2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10003745801
Saved in:
3
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
4
A model of product portfolio design : guiding consumer search through
brand
positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
Saved in:
5
Proposal of a method to identify recall ability and
brand
associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Saved in:
6
Partially compatible brands and consumer welfare
Chou, Chien-fu
;
Shy, Oz
-
1990
Persistent link: https://www.econbiz.de/10000800722
Saved in:
7
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
8
An agent-based diffusion model with consumer and
brand
agents
Schramm, Mary E.
;
Trainor, Kevin J.
;
Shanker, Murali
; …
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 234-242
Persistent link: https://www.econbiz.de/10008746852
Saved in:
9
Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003598208
Saved in:
10
Four essays on modeling
brand
choice and
brand
loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008654412
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