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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Consumer adoption of on-demand digital platforms : an integrated model
Lim, Tze-Yin; Bibiana Chiu Yiong Lim; Leong, Choi-Meng; … - In: Global business and organizational excellence : GBOE 42 (2023) 6, pp. 75-88
Persistent link: https://www.econbiz.de/10014324987
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Causes of customers' cognitive dissonance and product return frequency : a Malaysian packaged food context
Phang Ing Grace; Pei Ling, Ricadonna; Osman, Zaiton - In: Asian journal of business and accounting : AJBA 15 (2022) 2, pp. 173-203
Persistent link: https://www.econbiz.de/10013531191
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Exploring the influence of technical and sensory factors on Malaysians' intention to adopt virtual tours in heritage travel
Phang, Ing Grace; Yuting Zylvia Kong - In: Journal of hospitality and tourism insights 7 (2024) 3, pp. 1313-1329
Persistent link: https://www.econbiz.de/10015052645
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Building brand attachment in China's luxury fashion industry : the role of NFT characteristics
Zhang, Liufang; Phang, Ing Grace - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 397-416
Persistent link: https://www.econbiz.de/10015051294
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Antecedents of consumer attitude towards blogger recommendations and its impact on purchase intention
Phang Ing Grace; Ming, Ting - In: Asian journal of business and accounting : AJBA 11 (2018) 1, pp. 294-323
Persistent link: https://www.econbiz.de/10012035282