Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer perceptions of brand...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Airline
1
Auction theory
1
Auktionstheorie
1
Brand awareness
1
Brand functions
1
Brand management
1
Case study
1
China
1
Chinese culture
1
Consumer behaviour
1
Consumers
1
Designation of origin
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Expressive function
1
Fluggesellschaft
1
Herkunftsbezeichnung
1
Internet-Auktion
1
KMU
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Online auction
1
Perception
1
Preismanagement
1
Pricing strategy
1
SME
1
Strategic alliance
1
Strategische Allianz
1
USA
1
United States
1
Utilitarian function
1
Vertriebsweg
1
interfunctional coordination
1
interfunctional streamlining
1
market orientation
1
small and medium-suzed enterprise
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bruning, Edward R.
1
Hao, Andy Wei
1
Hu, Michael Y.
1
Liu, Xin
1
Published in...
All
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei
;
Hu, Michael Y.
;
Bruning, Edward R.
;
Liu, Xin
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10009737339
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
