Consumer perceptions of brand functions : an empirical study in China
Year of publication: |
2011
|
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Authors: | Guo, Xiaoling Martine ; Hao, Andy Wei ; Shang, Xiaoyan |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 4, p. 269-279
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Nationalkultur | National culture | China |
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