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Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen; Zhu, Zhihua; Xu, Xiaoke; Chao, Naipeng - In: Journal of advertising research 63 (2023) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
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Ethnic minority cultural festival experience : visitor-environment fit, cultural contact, and behavioral intention
Zou, Yongguang; Meng, Fang; Li, Ningqiao; Pu, Enling - In: Tourism economics : the business and finance of tourism … 27 (2021) 6, pp. 1237-1255
Persistent link: https://www.econbiz.de/10012625973
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Receiving developmental idiosyncratic deals over time : showing innovative behavior is key
Ng, Thomas W. H.; Yim, Frederick H. K.; Zou, Yinuo; … - In: Journal of vocational behavior 130 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10013271226
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Chinese diaspora tourists' emotional experiences and ancestral hometown attachment
Zou, Yongguang; Meng, Fang; Li, Qianghong - In: Tourism management perspectives : TMP 37 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012502557
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Expanding the experiential advantage model : exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy
Li, Bin; Wang, Sijun; Lei, Li; Li, Fangjun - In: Journal of consumer marketing 39 (2022) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10013398160
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Gift type, guanxi, and gift acceptability in Chinese business circles : the mediating effects of perceived manipulation and face threat
Zhu, Wenting; Shou, Zhigang; Su, Xiaolei; Xia, Qinying - In: Industrial marketing management : the international … 98 (2021), pp. 17-27
Persistent link: https://www.econbiz.de/10013206343
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Tightening belts to buy a home : consumption responses to rising housing prices in urban China
Waxman, Andrew R.; Liang, Yuanning; Li, Shanjun; … - In: Journal of urban economics 115 (2020)
Persistent link: https://www.econbiz.de/10012800186
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Intangible cultural heritage souvenirs : image congruity and brand influence on tourists' purchase intention
Guo, Yanbing; Zhu, Zhuanfa - In: Tourism review 78 (2023) 4, pp. 1203-1216
Persistent link: https://www.econbiz.de/10014323263
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To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
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The role of a model's race in influencing Chinese consumers' product perception
Xu, Xiaobing; Chen, Rong - In: Asian business & management 15 (2016) 3, pp. 201-225
Persistent link: https://www.econbiz.de/10011550862