Narrow search
Showing 1 - 10 of 1,558
Cover Image
Do ethical investors want purity or effectiveness? : an exploratory study on the ethical preferences of mutual fund investors
Sandberg, Joakim; Nilsson, Jonas - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10011298754
Cover Image
Does advertising strategy matter in influencing mutual fund purchase?
Dey, Dipanjan Kumar; Chauhan, Yogesh Kumar; … - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10011298755
Cover Image
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson; Nilsson, Jonas - In: European journal of marketing : EJM 51 (2017) 2, pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Cover Image
Predicting the antecedents of consumers' intention toward purchase of mutual funds : a hybrid PLS-SEM-neural network approach
Mishra, Anand Kumar; Bansal, Rohit; Maurya, Prince Kumar; … - In: International journal of consumer studies 47 (2023) 2, pp. 563-587
Persistent link: https://www.econbiz.de/10014250596
Cover Image
TV media sentiment, mutual fund flows and portfolio choice : they do not put their money where their sentiment is
Naumer, Hans-Jörg - In: Research in international business and finance 66 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014460605
Cover Image
The impact of corporate social responsibility activities on the consumer purchasing situation
Fagerstrøm, Asle; Stratton, Jeanine P.; Foxall, Gordon R. - In: Journal of organizational behavior management 35 (2015) 3/4, pp. 184-205
Persistent link: https://www.econbiz.de/10011415877
Cover Image
How customer support for corporate social responsibility influences the image of companies : evidence from the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate social responsibility and environmental management 22 (2015) 3, pp. 155-168
Persistent link: https://www.econbiz.de/10011342782
Cover Image
How to increase brand exposure and consumer loyalty through cause marketing
Kobal, Natasa - In: Journal of academic research in economics 6 (2014) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011348107
Cover Image
Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
Cover Image
Social marketing and privately held companies : the impact of corporate social responsibility activities on Romanian consumers
Şerban, Corina - In: Journal of food products marketing 19 (2013) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10009764574