How customer support for corporate social responsibility influences the image of companies : evidence from the banking industry
Andrea Pérez and Ignacio Rodríguez del Bosque
| Year of publication: |
2015
|
|---|---|
| Authors: | Pérez, Andrea ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 22.2015, 3, p. 155-168
|
| Subject: | corporate social responsibility | customer | CSR support | CSR image | cluster analysis | banking industry | Corporate Social Responsibility | Corporate social responsibility | Bank | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342782