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Why mobile users trust smartphone social networking services? A PLS-SEM approach

Chang, Shuchih Ernest; Shen, Wei-Cheng; Liu, Anne Yenching - In: Journal of business research : JBR 69 (2016) 11, pp. 4890-4895

Persistent link: https://www.econbiz.de/10011588617

Telecom branding in Pakistan : network coverage or value added services

Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - 2015

Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...

Persistent link: https://www.econbiz.de/10012124693

Consumer attitudes towards mobile advertising : an updated vision

Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252

Persistent link: https://www.econbiz.de/10012140344

Consumers' advertising media use : a cross-cultural study

Tesfom, Goitom; Lutz, Clemens - In: Services marketing quarterly 43 (2022) 1, pp. 32-47

Persistent link: https://www.econbiz.de/10012801854

Getting smart about phones : new price indexes and the allocation of spending between devices and services plans in Personal Consumption Expenditures

Aizcorbe, Ana M.; Byrne, David; Sichel, Daniel E. - In: Measuring economic growth and productivity : …, (pp. 387-411). 2020

Persistent link: https://www.econbiz.de/10012813789

Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?

Alshurideh, D. Muhammad - In: International journal of electronic customer … 12 (2019) 1, pp. 40-57

Persistent link: https://www.econbiz.de/10012253349

Drivers and barriers of consumer purchase intention of remanufactured mobile phones : a study on Indonesian consumers

Wahjudi, Didik; Gan, Shu San; Tanoto, Yopi Yusuf; … - In: International journal of integrated supply management : … 13 (2020) 2/3, pp. 178-191

Persistent link: https://www.econbiz.de/10012252686

Assessment of mobile phone usage and self-perceived effects among students of a dental college in Chennai

Barma, Manali Deb; D., Srisakthi; Indiran, Meignana … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 1786-1794

Persistent link: https://www.econbiz.de/10012548292

Purchasing intention : a research on mobile phone usage by young adults

Surucu, Lutfi; Yesilada, Figen; Maslakci, Ahmet - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 353-360

Persistent link: https://www.econbiz.de/10012670690

Four essays on mobile push notificaitons

Lachner, Michael - 2020

Persistent link: https://www.econbiz.de/10012301739

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