Similar Search Results

How store format choices and market structure affect agglomeration economies and competition among chain stores in the US supermarket industry

Ahn, Dae-Yong - In: Applied economics 51 (2019) 51, pp. 5594-5608

Persistent link: https://www.econbiz.de/10012197260

A Dynamic Model of User Behavior in a Social Network Site

Ahn, Dae-Yong - 2014

This paper estimates a dynamic model of user behavior in a social network site using unique data on the daily login activity of a sample of members of MySpace.com. We view a social network as a stock of capital that yields a flow of utilities over time by creating interactions between the site...

Persistent link: https://www.econbiz.de/10013069999

Spillover effects of a mega shopping complex on pre-existing, small retail shops over space, over time and across retail types

Chung, Hwan; Ahn, Dae-Yong; Ahn, Seungho - In: Journal of retailing and consumer services 65 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013169690

Forward-looking behavior in mobile data consumption and targeted promotion design : a dynamic structural model

Xu, Lizhen; Duan, Jason A.; Hu, Yu Jeffrey; Cheng, Yuan; … - In: Information systems research : ISR 30 (2019) 2, pp. 616-635

Persistent link: https://www.econbiz.de/10012038247

Dynamics and peer effects of brand revenue in college sports

Liu, Zhuping; Duan, Jason A.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 756-771

Persistent link: https://www.econbiz.de/10012494714

The long-term impact of promotion and advertising on consumer brand choice

Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996

Persistent link: https://www.econbiz.de/10000959103

Zooming in on choice : how do consumers search for cameras online?

Bronnenberg, Bart J.; Kim, Jun B.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 693-712

Persistent link: https://www.econbiz.de/10011584275

The effect of links and excerpts on internet news consumption

Roos, Jason M. T.; Mela, Carl F.; Shachar, Ron - In: Journal of marketing research 57 (2020) 3, pp. 395-421

Persistent link: https://www.econbiz.de/10012214141

Measuring long-run marketing effects and their implications for long-run marketing decisions

Bronnenberg, Bart J.; Dubé, Jean Pierre; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 367-382

Persistent link: https://www.econbiz.de/10003774410

Sponsord search auctions : research opportunities in marketing

Yao, Song; Mela, Carl F. - 2008

Persistent link: https://www.econbiz.de/10003947007