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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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"It’s us, you know, there’s a feeling of community" : exploring notions of community in a consumer co-operative
Wells, Victoria; Ellis, Nick; Slack, Richard; Moufahim, Mona - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 617-635
Persistent link: https://www.econbiz.de/10012058500
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From mundane to socially significant consumption : an analysis of how foodie identity work spurs market formation
Ulver, Sofia - In: Journal of macromarketing 39 (2019) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10012009088
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Investigating the moderating role of intercultural factors on consumer cross-shopping behavior : bridging the prejudice
Hino, Hayiel - 2020
Persistent link: https://www.econbiz.de/10012211407
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Segmentation of consumers in the context of their space behaviour : case study of Bratislava
Grossmanová, Marta; Kita, Pavol; Žambochová, Marta - In: Prague economic papers : a bimonthly journal of … 25 (2016) 2, pp. 189-202
Persistent link: https://www.econbiz.de/10011455619
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Men's consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
Petrylaite, Edita; Hart, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 266-293
Persistent link: https://www.econbiz.de/10012515247
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Ethical consumption communities across physical and digital spaces : an exploration of their complementary and synergistic affordances
Hoelscher, Vera; Chatzidakis, Andreas - In: Journal of business ethics : JBE 172 (2021) 2, pp. 291-306
Persistent link: https://www.econbiz.de/10012617796
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Space as a resource in the politics of consumer identity
Maciel, Andre F.; Wallendorf, Melanie - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 309-332
Persistent link: https://www.econbiz.de/10012620040
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Some reflections on interdisciplinary CCT research : field boundaries, social impact and the semantics of consumer vulnerability
Hamilton, Kathy; Porteous, Holly - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 145-157
Persistent link: https://www.econbiz.de/10013206509
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"Oh, was that "experiential learning"?!" : spaces, synergies and surprises with Kolb's learning cycle
Tomkins, Leah; Ulus, Eda - In: Management learning : the journal for managerial and … 47 (2016) 2, pp. 158-178
Persistent link: https://www.econbiz.de/10011568277