Segmentation of consumers in the context of their space behaviour : case study of Bratislava
Year of publication: |
April 2016
|
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Authors: | Grossmanová, Marta ; Kita, Pavol ; Žambochová, Marta |
Published in: |
Prague economic papers : a bimonthly journal of economic theory and policy. - Prague : Oeconomica Publ., ISSN 1210-0455, ZDB-ID 1112445-3. - Vol. 25.2016, 2, p. 189-202
|
Subject: | consumer behaviour | retail network | segmentation of market | space | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Einzelhandel | Retail trade |
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