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How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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The advent of customer experiential knowledge management approach (CEKM) : the integration of offline & online experiential knowledge
Jaziri-Bouagina, Dhouha - In: Journal of business research : JBR 94 (2019), pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
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Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia - In: International marketing review 39 (2022) 3, pp. 682-705
Persistent link: https://www.econbiz.de/10013396304
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The role of perceived knowledge on key brand community constructs of trust, involvement and engagement
Haverila, Matti; Haverila, Kai Christian; McLaughlin, … - In: Management research review 47 (2024) 10, pp. 1626-1653
Persistent link: https://www.econbiz.de/10015065531
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Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma - In: International journal of business information systems : … 21 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
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Online buyer's perspective of e-shops credibility : measurement dimensions
Țugulea, Oana; Andrei, Andreia Gabriela; Stoian … - In: Management dynamics in the knowledge economy 5 (2017) 4, pp. 641-661
Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessing e-shops credibility are empirically...
Persistent link: https://www.econbiz.de/10011802574
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The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
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The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
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Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163
Persistent link: https://www.econbiz.de/10012258651