Knowledge-driven customer support services : a socio-engineering approach
Year of publication: |
2012
|
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Authors: | Aviv, Itzhak ; Levy, Meira ; Hadar, Irit |
Published in: |
Customer relationship management and the social and semantic web : enabling cliens conexus. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-044-0. - 2012, p. 23-38
|
Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Social Web | Social web |
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