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Konsumentenverhalten
Social Web
20,355
Social web
20,355
Öffentlichkeitsarbeit
9,855
Public relations
8,729
Deutschland
7,667
Management
7,187
Germany
6,276
Online-Marketing
5,917
Internet marketing
5,835
Unternehmen
4,948
Consumer behaviour
4,894
Theorie
4,716
Theory
4,645
Strategisches Management
4,500
Soziales Netzwerk
2,504
Strategic management
2,493
Beziehungsmarketing
2,374
Relationship marketing
2,373
Social network
2,309
Viral marketing
2,201
Virales Marketing
2,199
Electronic Commerce
2,177
Corporate Social Responsibility
2,171
USA
2,171
Kommunikation
2,132
Corporate social responsibility
2,091
Markenführung
2,023
Brand management
2,022
E-commerce
1,973
Digitalisierung
1,959
Innovationsmanagement
1,921
United States
1,821
Digitization
1,790
Unternehmensgründung
1,779
Social media
1,727
Communication
1,692
Erfolgsfaktor
1,688
Multinationales Unternehmen
1,679
Unternehmenskultur
1,666
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All
Undetermined
2,819
Free
844
Type of publication
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Article
4,095
Book / Working Paper
798
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,819
Aufsatz in Zeitschrift
3,819
Aufsatz im Buch
272
Book section
272
Graue Literatur
120
Non-commercial literature
120
Hochschulschrift
104
Arbeitspapier
83
Working Paper
83
Thesis
60
Collection of articles of several authors
47
Sammelwerk
47
Aufsatzsammlung
43
Conference paper
40
Konferenzbeitrag
40
Konferenzschrift
20
Case study
16
Fallstudie
16
Collection of articles written by one author
11
Lehrbuch
11
Sammlung
11
Bibliografie enthalten
10
Bibliography included
10
Conference proceedings
5
Amtsdruckschrift
3
Government document
3
Guidebook
3
Ratgeber
3
Textbook
3
Umfrage
3
Festschrift
2
Lehrmittel
2
Market information
2
Marktinformation
2
Reprint
2
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
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English
4,726
German
170
French
1
Polish
1
Swedish
1
Author
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
16
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Foroudi, Pantea
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
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Springer Fachmedien Wiesbaden
11
IGI Global
5
American Marketing Association
3
National Bureau of Economic Research
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Hubert Burda Media Holding Kommanditgesellschaft
1
ICORIA <16., 2017, Gent>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer-Verlag GmbH
1
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Published in...
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Journal of business research : JBR
229
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
59
Journal of marketing communications
55
International journal of advertising : the review of marketing communications
52
Journal of promotion management : innovations in planning and applied research
52
Journal of internet commerce
45
Psychology & marketing
45
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Marketing intelligence & planning
34
Cogent business & management
33
Information systems research : ISR
31
Journal of marketing
31
Journal of marketing management : MM
31
Electronic commerce research
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of strategic marketing
24
SpringerLink / Bücher
24
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
4,895
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1
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1
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
Saved in:
2
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
3
Blogs
Noce, Kathleen J.
;
Stanford, James A.
-
2007
Persistent link: https://www.econbiz.de/10003728868
Saved in:
4
Die Ernährungswirtschaft in der Öffentlichkeit : Social Media als neue Herausforderung der PR ; [Tagung der Georg-August-Universität Göttingen zu Beginn des Jahres 2010]
Kayser, Maike
(
contributor
);
Böhm, Justus
(
contributor
); …
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008823289
Saved in:
5
Disclosing too much? : situational factors affecting information disclosure in social commerce environment
Sharma, Shwadhin
;
Crossler, Robert E.
- In:
Electronic commerce research and applications
13
(
2014
)
5
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011349126
Saved in:
6
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
7
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
8
Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena
;
Lhotáková, Markéta
- In:
Central European business review : CEBR
3
(
2014
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
Saved in:
9
Word of mouth behavior and online activity : a study of on/off line communication strategy and online business
Claro, Priscila B. de O.
;
Laban Neto, Silvio A.
-
2011
Persistent link: https://www.econbiz.de/10009513377
Saved in:
10
Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie
;
Wu, Yiye
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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