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Konsumentenverhalten
Relationship marketing
26,371
Beziehungsmarketing
25,696
Consumer behaviour
9,265
Customer satisfaction
5,504
Kundenzufriedenheit
5,461
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3,968
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2,228
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2,227
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1,927
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1,904
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1,770
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1,767
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1,744
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1,700
Direct marketing
1,579
Kundenwert
1,495
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1,485
Customer integration
1,484
Customer value
1,469
Vertrauen
1,402
Confidence
1,398
Einzelhandel
1,373
Retail trade
1,365
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1,303
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1,297
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1,291
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1,277
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40
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27
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
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So, Kevin Kam Fung
16
Gil Saura, Irene
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
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Wong, IpKin Anthony
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Balaji, M. S.
14
Blut, Markus
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Foscht, Thomas
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Quach, Sara
14
Sesé, F. Javier
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Aksoy, Lerzan
13
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
Karjaluoto, Heikki
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McDonald, Heath
13
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13
Roy, Sanjit
13
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Deutscher Dialogmarketing Verband
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Springer Fachmedien Wiesbaden
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IGI Global
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National Bureau of Economic Research
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Springer-Verlag GmbH
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
1
European Marketing Academy
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Fachhochschule Reutlingen / European School of Business
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Fraunhofer-Informationszentrum Raum und Bau
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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INSEAD
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Logos Verlag Berlin
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MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Sociologiska Institutionen <Lund>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
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Journal of retailing and consumer services
466
Journal of business research : JBR
361
International journal of hospitality management
177
The journal of services marketing
116
The journal of product & brand management
96
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
82
Psychology & marketing
77
Cogent business & management
75
Journal of hospitality marketing & management
73
Journal of retailing
71
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
The service industries journal
64
Journal of service management
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing intelligence & planning
58
The international review of retail, distribution and consumer research
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of marketing
53
Tourism management : research, policies, practice
53
Services marketing quarterly
51
European journal of marketing : EJM
50
International journal of internet marketing and advertising : IJIMA
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of service research : JSR
49
International journal of retail & distribution management
48
International journal of electronic marketing and retailing : IJEMR
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
SpringerLink / Bücher
46
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Service business
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
International journal of electronic customer relationship management : IJECRM
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
9,213
EconStor
5
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
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1
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
2
Anreizmechanismen und Weiterempfehlungen : eine institutionenökonomische Analyse
Pfeil, Christian M.
-
2009
Persistent link: https://www.econbiz.de/10003893564
Saved in:
3
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
4
Developing BTB relationships through direct marketing : customers' perceptions
Reis, Raquel
;
Oates, Caroline
;
McGuinness, Martina
; …
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10003936525
Saved in:
5
Die Wirkung von Direct Mailings auf Einstellung und Kundenbindung : eine experimentelle Untersuchung in Konsumgütermärkten
Werani, Thomas
;
Kindermann, Harald
;
Smejkal, Angela
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10008799053
Saved in:
6
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
7
Powergen : the journey to marketing optimisation
Perrett, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003519363
Saved in:
8
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
9
Customer loyalty : behavioural, attitudinal or both?
Kaur, Harsandaldeep
;
Kaur Soch, Harmeen
;
Sabharwal, Nidhi
- In:
Global journal of business management : GJBM
1
(
2007
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10003662842
Saved in:
10
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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