Media allocation for a mass networking era
Year of publication: |
2010
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Authors: | Schultz, Don |
Published in: |
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives. - New York, NY [u.a.] : McGraw-Hill, ISBN 0-07-163802-4. - 2010, p. 33-48
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Subject: | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
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