Companies face increasing pressure to contribute towards a sustainable future while simultaneously providing shareholder value. However, the public may respond negatively to “win-win” initiatives that benefit the environment if they also bring the corporation financial gains. A proposed...

While consumers are often identified as a driver of the “business case” for corporate social responsibility, little is known about the precise impact CSR has on consumers. It has been widely speculated that socially responsible behavior will be subject to a halo effect whereby consumer...