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Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.; Deshmukh, Siddharth; Kishore, Amit - In: International journal of electronic marketing and … 11 (2020) 3, pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
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Assessing the quality of a decision support E-service
Springer, Mark; Tyran, Craig; Ross, Steve - In: International journal of e-business research : an … 9 (2013) 2, pp. 61-80
Persistent link: https://www.econbiz.de/10009793129
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Eliciting users' preferences for cultural heritage and tourism-related e-services : a tale of three European cities
Chiabai, Aline; Platt, Stephen; Strielkowski, Wadim - In: Tourism economics : the business and finance of tourism … 20 (2014) 2, pp. 263-277
Persistent link: https://www.econbiz.de/10010351417
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The effect of e-service quality on football fan satisfaction and fan loyalty toward the websites of their favorable football teams
Pool, Javad Khazaei; Dehghan, Ali; Balouei Jamkhaneh, Hadi - In: International journal of e-business research : an … 12 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011446648
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From e-consumer to e-prosumer : changes in behaviour of e-services' purchases
Wolny, Robert - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 1, pp. 145-152
Persistent link: https://www.econbiz.de/10011477150
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Mediating effects of customer satisfaction in the relationship between service quality and customer loyalty in e-banking services
Prasadh, R. Ragu; Arun, Chockalingam Joe - In: Indian journal of economics & business : IJEB 18 (2019) 2, pp. 487-504
Persistent link: https://www.econbiz.de/10012668869
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Three essays on understanding mobile consumer behavior : business models, perceptions, and features
März, Armin - 2016
Persistent link: https://www.econbiz.de/10012385046
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A critical investigation of consumer response for monetary and non-monetary promotions across e-services
Sharma, Ayushi; Wali, O. P.; Joshi, Rakesh Mohan - In: Paradigm : the journal of Institute of Management Technology 24 (2020) 2, pp. 195-207
Persistent link: https://www.econbiz.de/10012387987
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Self-service technologies and e-services risks in social commerce era
Featherman, Mauricio S.; Hajli, Nick - In: Journal of business ethics : JOBE 139 (2016) 2, pp. 251-269
Persistent link: https://www.econbiz.de/10011614210
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Nonmonetary customer value contributions in free e-services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik - In: Journal of strategic marketing 24 (2016) 3/4, pp. 175-189
Persistent link: https://www.econbiz.de/10011591899