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Information as a market product and information markets
Zielińska, Anetta - In: Czech journal of social sciences, business and … 5 (2016) 4, pp. 31-38
Persistent link: https://www.econbiz.de/10011639083
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Persuading customers to buy early : the value of personalized information provisioning
Drakopoulos, Kimon; Jain, Shobhit; Randhawa, Ramandeep - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 828-853
Persistent link: https://www.econbiz.de/10012505294
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La curiosité du consommateur : synthèse bibliométrique et bibliographique
Beck, Marie - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 59-101
Persistent link: https://www.econbiz.de/10014633062
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Long-Run vs. Short-Run Perspectives on Consumer Scheduling: Evidence from a Revealed-Preference Experiment among Peak-Hour Road Commuters
Peer, Stefanie; Verhoef, Erik; Knockaert, Jasper; … - 2011
Theoretical and empirical studies of consumer scheduling behavior usually ignore that consumers have more flexibility to adjust their schedule in the long run than in the short run. We are able to distinguish between long-run choices of travel routines and short-run choices of departure times...
Persistent link: https://www.econbiz.de/10010326326
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Advertising in the U.S. Personal Computer Industry
Goeree, Michelle S. - 2004
) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising …
Persistent link: https://www.econbiz.de/10010263301
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Boundedly rational consumers, energy and investment literacy, and the display of information on household appliances
Blasch, Julia; Filippini, Massimo; Kumar, Nilkanth - 2016
more efficient appliances is the display of energy-related information in the form of energy-efficiency labels on electric … literacy. Thus, two questions arise when it comes to the display of energy-related information on appliances: (1) What kind of … information should be displayed to enable consumers to make rational and efficient choices? (2) What abilities and prior knowledge …
Persistent link: https://www.econbiz.de/10011753313
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Advertising as a distortion of social learning
Brekke, Kjell Arne; Rege, Mari - 2006
By combining a theory of herding behavior with the phenomenon of availability heuristic, this paper shows that non-informative advertisements can affect people’s choices by influencing their perception of product quality. We present a model in which people can learn about product quality by...
Persistent link: https://www.econbiz.de/10010284386
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Advertising as distortion of learning in markets with network externalities
Brekke, Kjell Arne; Rege, Mari - 2006
We present a theory of how advertising can break a lock-in by distorting beliefs about market shares in markets with network externalities. On the background of the availability heuristic we assume that people learn about market shares by observing product adoption of others, but are not able to...
Persistent link: https://www.econbiz.de/10010284390
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The effect of the pace of presentation on the learning of marketing information by elderly consumers
Ensley, Elizabeth Ehlert - 1986
Persistent link: https://www.econbiz.de/10000733187