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Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10012145709
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Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Hwang, Jiyoung; Kandampully, Jay - In: The journal of services marketing 29 (2015) 5, pp. 344-353
Persistent link: https://www.econbiz.de/10011387768
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012
We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...
Persistent link: https://www.econbiz.de/10009724866
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Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
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Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen - 2006
Persistent link: https://www.econbiz.de/10003358623
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf - In: Handel im Fokus : aus dem Instituts für … 59 (2007) 3, pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca; Gutiérrez-Arranz, Ana Maria; … - In: The international review of retail, distribution and … 22 (2012) 5, pp. 547-561
Persistent link: https://www.econbiz.de/10009690943