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Konsumentenverhalten
Online-Marketing
13,265
Internet marketing
13,149
Social Web
6,288
Social web
6,280
Consumer behaviour
6,137
Website
3,098
Electronic Commerce
2,748
E-commerce
2,579
Online-Handel
2,533
Online retailing
2,528
Sportveranstaltung
2,505
Sport event
2,434
Werbewirkung
2,336
Advertising effects
2,317
Beziehungsmarketing
2,199
Relationship marketing
2,190
Sports marketing
2,087
Sportmarketing
2,069
Brand management
2,015
Markenführung
2,014
Advertising
1,871
Werbung
1,868
Viral marketing
1,829
Virales Marketing
1,827
Internet
1,621
Profisport
1,441
Professional sports
1,436
Sport
1,414
Marketingmanagement
1,369
Sports
1,358
Marketing management
1,351
Markenimage
1,249
Brand image
1,242
Deutschland
1,057
Football
1,045
Fußball
1,045
USA
1,009
United States
997
Germany
993
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3,349
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989
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5,247
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879
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4,955
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4,955
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283
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283
Graue Literatur
148
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148
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119
Arbeitspapier
116
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84
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52
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52
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47
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43
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43
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42
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29
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10
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7
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7
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7
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4
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3
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2
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2
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2
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1
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English
5,977
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147
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3
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Funk, Daniel C.
23
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
16
McDonald, Heath
16
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
14
Kim, Yu Kyoum
14
Law, Chun Hung Roberts
14
Doyle, Jason P.
13
Drayer, Joris
13
Dwyer, Brendan
13
Ghose, Anindya
13
Uhrich, Sebastian
13
Byon, Kevin K.
12
Ko, Eunju
12
Kwak, Dae Hee
12
Akram, Umair
11
Carlson, Jamie
11
Pauwels, Koen
11
Shapiro, Stephen L.
11
Urban, Glen L.
11
Usman, Osly
11
Bilgihan, Anil
10
Heere, Bob
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
Loureiro, Sandra Maria Correia
10
Pedersen, Paul M.
10
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Vrontis, Demetris
10
Greenwell, T. Christopher
9
Katz, Matthew
9
Okumus, Fevzi
9
Schreyer, Dominik
9
Wilbur, Kenneth C.
9
Asada, Akira
8
Breuer, Christoph
8
Choi, Yung Kyun
8
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American Marketing Association
9
Deutscher Dialogmarketing Verband
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
7
Information Resources Management Association
5
IGI Global
3
RWTH Aachen
3
Technische Universität Braunschweig
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Goethe-Universität Frankfurt am Main
2
OECD
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Media Economics Institut / Köln
1
NMP-Verlag
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Journal of business research : JBR
231
Journal of retailing and consumer services
189
International journal of internet marketing and advertising : IJIMA
139
Journal of sport management : the official journal of the North American Society of Sport Management
90
Sport marketing quarterly : preferred journal of the Sport Marketing Association
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of marketing communications
81
International journal of sports marketing & sponsorship
80
International journal of advertising : the review of marketing communications
78
International journal of sport management and marketing : IJSMM
74
European Sport management quarterly : ESMQ
72
International journal of electronic marketing and retailing : IJEMR
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Sport management review
63
International journal of hospitality management
62
Journal of internet commerce
62
Journal of promotion management : innovations in planning and applied research
57
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Electronic commerce research
47
Cogent business & management
46
Marketing intelligence & planning
41
International journal of business information systems : IJBIS
38
The journal of brand management : an international journal
38
Tourism management : research, policies, practice
38
Information systems research : ISR
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of promotion management : JPM
35
Asia Pacific journal of marketing and logistics
34
International journal of e-business research : an official publication of the Information Resources Management Association
34
Psychology & marketing
34
International journal of advertising : the quarterly review of marketing communications
33
International journal of technology marketing : IJTMkt
33
Journal of strategic marketing
33
International journal of electronic commerce : IJEC
32
Journal of advertising research
32
Journal of hospitality marketing & management
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
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Source
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ECONIS (ZBW)
6,121
EconStor
3
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
6,126
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date (newest first)
date (oldest first)
1
When navigation trumps visual dynamism : hospital
website
usability
and credibility
Johnson, Melissa A.
;
Martin, Kelly Norris
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10010467255
Saved in:
2
Impact of
website
visual design on user experience and
website
evaluation : the sequential mediating roles of
usability
and pleasure
Jongmans, Eline
;
Jeannot, Florence
;
Liang, Lan
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2078-2113
Persistent link: https://www.econbiz.de/10014234289
Saved in:
3
Determinants of an organization's
website
ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
Saved in:
4
Effective
website
design for experience-influenced environments : the case of high culture museums
Pallud, Jessie
;
Straub, Detmar W.
- In:
Information & management : the internat. journal of …
51
(
2014
)
3
,
pp. 359-373
Persistent link: https://www.econbiz.de/10010375805
Saved in:
5
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
6
Usability
, interactivity,
website
personality and consumers' responses : a case of internet service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
7
Assessing the effect of flight information presentation styles on the
usability
of airline web booking interface
Liu, Nicole Tsz Yeung
;
Wu, Cheng-Lung
- In:
Journal of air transport management
106
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013478559
Saved in:
8
The role of Web site content on motive and attitude change for sport events
Filo, Kevin
;
Funk, Daniel C.
;
Hornby, Glen
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10003811701
Saved in:
9
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
10
Affect in web interfaces : a study of the impacts of web page visual complexity and order
Deng, Liqiong
;
Poole, Marshall Scott
- In:
Management information systems : mis quarterly
34
(
2010
)
4
,
pp. 711-730
Persistent link: https://www.econbiz.de/10008798364
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