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Making probability judgments of future product failures : the role of mental unpacking

Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248

Persistent link: https://www.econbiz.de/10009569969

Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies

Wang, Yitong; Wang, Liangyan; Keller, L. R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 445-448

Persistent link: https://www.econbiz.de/10011428937

Group decisions, preference elicitation, experienced utility, survival probabilities, and portfolio value of information

Sarin, Rakesh; Keller, L. R. - In: Decision analysis : a journal of the Institute for … 10 (2013) 2, pp. 99-102

Persistent link: https://www.econbiz.de/10009761149

Thinking styles affect reactions to brand crisis apologies

Wang, Liangyan; Wang, Shijian; Keller, L. R.; Li, Jie - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1263-1289

Persistent link: https://www.econbiz.de/10011609021

Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge

Sun, Luping; Zheng, Xiaona; Su, Meng; Keller, L. R. - In: Journal of international marketing 25 (2017) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10011656835

Counterfeits can benefit original products when people are caught using counterfeits

Wang, Liangyan; Wang, Qin; Chan, Eugene Y.; Keller, L. R. - In: Psychology & marketing 41 (2024) 5, pp. 977-988

Persistent link: https://www.econbiz.de/10014519136

Avoiding the Risk of Responsibility by Seeking Uncertainty : Responsibility Aversion and Preference for Indirect Agency When Choosing for Others

Leonhardt, James M. - 2012

Uncertainty-seeking behavior is currently understood as the result of loss aversion which motivates a preference for the possibility to avoid or lessen an otherwise sure loss. However, when choosing among negative options on behalf of others, we offer responsibility aversion as another possible...

Persistent link: https://www.econbiz.de/10013109755