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Tell me a story : crafting and publishing research in consumer psychology
Peracchio, Laura A.; Escalas, Jennifer Edson - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 197-204
Persistent link: https://www.econbiz.de/10003770727
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Lessons learned during a career
Zaltman, Gerald - 2011
Persistent link: https://www.econbiz.de/10009270365
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Why follow beauty bloggers? : an investigation with Brazilian consumers
Costa, Ana Maria Boa Morte; Troccoli, Irene Raguenet; … - In: International journal of internet marketing and … 15 (2021) 3, pp. 281-301
Persistent link: https://www.econbiz.de/10012598984
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Mitchells Plain shopping survey
1985
Persistent link: https://www.econbiz.de/10000804266
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Societal and individualistic drivers as predictors of organic purchasing revealed through a portrait value questionnaire (PVQ)-based inventory
Krystallis, Athanassios; Vassallo, Marco; … - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10003715696
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An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling; Fischer, Eileen; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
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Stained by the label? : stigma and the case of genetically modified foods
Ellen, Pam Scholder; Bone, Paula Fitzgerald - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003717437
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Entwicklung eines geeigneten Instruments zur Erhebung der Ess- und Trinkgewohnheiten der Schweizer Bevölkerung
Schaub, Andreas (contributor) - 2008
Persistent link: https://www.econbiz.de/10003779781
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Persönliche und soziale Norm als Determinanten der Markenwahl : ein Erklärungsansatz auf Basis der neueren Einstellungs- und Kongruenztheorie
Huber, Stephanie; Herrmann, Andreas; Huber, Frank - In: Die Betriebswirtschaft : DBW 66 (2006) 3, pp. 345-365
Persistent link: https://www.econbiz.de/10003329950