Tell me a story : crafting and publishing research in consumer psychology
Year of publication: |
2008
|
---|---|
Authors: | Peracchio, Laura A. ; Escalas, Jennifer Edson |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 18.2008, 3, p. 197-204
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wissenschaftliches Arbeiten | Academic writing |
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