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The evolution of brands : from signals of quality to storehouses of trust
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Modeling sources of heterogeneity in customer lifetime purchase behavior
Jain, Dipak
;
Singh, Siddarth S.
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2013
Persistent link: https://www.econbiz.de/10009786190
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Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
1
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pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
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Analyzing recurrent customer purchases and unobserved defections : a Bayesian data augmentation scheme
Borle, Sharad
;
Singh, Siddarth S.
;
Jain, Dipak
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2013
Persistent link: https://www.econbiz.de/10010188604
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4
Estimating life cycle sales of technology products with frequent repeat purchases : a fractional calculus-based approach
Lotfi, Aslan
;
Jiang, Zhengrui
;
Lotfi, Ali
;
Jain, Dipak
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 409-422
Persistent link: https://www.econbiz.de/10014323683
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Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Grayson, Kent
;
Shulman, David
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2009
Persistent link: https://www.econbiz.de/10003784618
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Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
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Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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