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Konsumentenverhalten
Marketing
65
USA
45
United States
45
Marketing theory
41
Consumer behaviour
39
Marketingtheorie
33
Theorie
26
Theory
26
Capital income
25
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macromarketing
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34
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Brown, Stephen
13
McDonagh, Pierre
12
Shultz, Clifford J.
12
Prothero, Andrea
7
Dobscha, Susan
3
Hughner, Renée Shaw
3
Dumitrescu, Claudia
2
Belk, Russell W.
1
Belz, Frank
1
Connolly, John
1
Fitchett, James
1
Ger, Güliz
1
Hackley, Christopher E.
1
Holbrook, Morris B.
1
Jensen Schau, Hope
1
Kozinets, Robert V.
1
Krasnikov, Alexander V.
1
MacLaran, Pauline
1
Martin, Diane M.
1
Patterson, Anthony
1
Polonsky, Michael
1
Rebiazina, Vera A.
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Schau, Hope Jensen
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Shapiro, Stanley J.
1
Sheth, Jagdish N.
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Sridharan, Srinivas
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Stanton, Julie
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Tiwsakul, Amy Rungpaka
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Research in consumer behavior
4
Transformative consumer research for personal and collective well-being
3
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Marketing theory
2
Customer service : empowerment and entrapment
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of food products marketing
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Legends in consumer behavior
1
Marketing management : a cultural perspective
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The international handbook on environmental technology management
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ECONIS (ZBW)
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1
Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
Saved in:
2
Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw
;
McDonagh, Pierre
;
Prothero, Andrea
; …
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
2/3
,
pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
Saved in:
3
Green marketing and green consumers: exploring the myths
Connolly, John
;
McDonagh, Pierre
;
Polonsky, Michael
; …
- In:
The international handbook on environmental technology …
,
(pp. 251-268)
.
2006
Persistent link: https://www.econbiz.de/10003448176
Saved in:
4
Is green the new black? : reflections on a green commodity discourse
Prothero, Andrea
;
McDonagh, Pierre
;
Dobscha, Susan
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003988177
Saved in:
5
(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan
;
Prothero, Andrea
;
McDonagh, Pierre
- In:
Marketing management : a cultural perspective
,
(pp. 461-474)
.
2012
Persistent link: https://www.econbiz.de/10009508073
Saved in:
6
Sustainable consumption and production : challenges for transformative consumer research
McDonagh, Pierre
;
Dobscha, Susan
;
Prothero, Andrea
- In:
Transformative consumer research for personal and …
,
(pp. 267-281)
.
2012
Persistent link: https://www.econbiz.de/10009260772
Saved in:
7
Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.
;
Belz, Frank
;
McDonagh, Pierre
- In:
Transformative consumer research for personal and …
,
(pp. 205-223)
.
2012
Persistent link: https://www.econbiz.de/10009260775
Saved in:
8
Consuming austerity : visual representations
Prothero, Andrea
;
McDonagh, Pierre
-
2014
Persistent link: https://www.econbiz.de/10010475632
Saved in:
9
Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
Saved in:
10
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
1
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