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Attributes of likeable television commercials in Asia
Fam, Kim Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003849964
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Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy; Fam, Kim Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
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An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin; Cheung, Wah-leung; Henry, James; Guthrie, John; … - In: Journal of promotion management : JPM 16 (2010) 4, pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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Cross-cultural food consumption behavior of consumers in Fiji
Devi, Karishma Kavita; Singh, Gurmeet; Naz, Rafia; Fam, … - In: International journal of business and economics 14 (2015) 1, pp. 105-126
Persistent link: https://www.econbiz.de/10011316489
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Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee; Fam, Kim Shyan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10009765595
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Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.; Fam, Kim Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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Food consumption and marketing : turning toward Asia
Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
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Advancing research on computer game consumption : a future research agenda
Seo, Yuri; Buchanan-Oliver, Margo; Fam, Kim Shyan - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 353-356
Persistent link: https://www.econbiz.de/10011508868