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Typologie der Wünsche ... : Menschen, Medien, Märkte

Hubert Burda Media Holding Kommanditgesellschaft; … - München : Hubert Burda Media; Erding : IMUK; München …; … - 1975 - 2013(2012)

Persistent link: https://www.econbiz.de/10000359684

Advertising decision makers' and consumers' perceptions of media substitutability

Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816

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The military-entertainment complex

Lenoir, Timothy; Caldwell, Luke - 2018

Induction : the military-entertainment complex and the contemporary war imaginary -- From Battlezone to America's Army : the Defense Department and the game industry -- Creating repeat consumers : epic realism and the birth of the wargame franchise -- Coming to a screen near you : the RMA and...

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The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell J.; Staelin, Richard - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 142-157

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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media

Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146

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Media effects on sustainable food consumption : how newspaper coverage relates to supermarket expenditures

Bellotti, Elisa; Panzone, Luca - In: International journal of consumer studies 40 (2016) 2, pp. 186-200

Persistent link: https://www.econbiz.de/10011488469

Visual perceptions of snack packages among preschool children

Nelson, Michelle R.; Duff, Brittany R. L.; Ahn, Regina - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 385-406

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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

Ideology in the news media

Gentzkow, Matthew Aaron; Shapiro, Jesse M. - In: NBER reporter online (2013) 2, pp. 14-16

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Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery

Burton, Jennifer L.; Hill, Donna J.; Bakir, Aysen - In: Journal of consumer behaviour : an international … 14 (2015) 4, pp. 237-247

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