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Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Kang, Inwon; Lee, Jiwon; Shin, Matthew M.; Shin, Geon-cheol - In: Service business 8 (2014) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
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Consumption and marketing : the Asian perspectives and practices
Nuttavuthisit, Krittinee - 2011
Persistent link: https://www.econbiz.de/10009622661
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International advertising strategy in "new" Asia : a country-of-origin approach on standardization vs. customization
Meng, Juan; Mummalaneni, Venkatapparao - In: International business and economics research journal 8 (2009) 5, pp. 45-56
Persistent link: https://www.econbiz.de/10003845800
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Addressing the mega imbalance : interpretive exploration of Asia ; guest editortial
Eckhardt, Giana M.; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 16 (2013) 1, pp. 4-11
Persistent link: https://www.econbiz.de/10010204014
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Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush; Chung, Cindy; Erramilli, M. Krishna; … - In: Handbook of research on Asian business, (pp. 125-143). 2007
Persistent link: https://www.econbiz.de/10003401229
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Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 3-16). 2023
Persistent link: https://www.econbiz.de/10013543338
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The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd - 2014
Persistent link: https://www.econbiz.de/10013547541
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of …Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter …
Persistent link: https://www.econbiz.de/10013504679
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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Customer loyalty-related marketing measures in fashion markets
Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012295064