Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Year of publication: |
2016
|
---|---|
Authors: | Riet, Jonathan van 't ; Onwezen, Marleen C. ; Bartels, Jos ; Lans, Ivo A. van der ; Kraszewska, Magdalena |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 22.2016, 3, p. 332-349
|
Subject: | Fruit consumption | novel food products | adoption | marketing | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management | Obstbau | Fruit production | Obst | Fruit | USA | United States |
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