//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating the accuracy of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
45
Brand management
37
Markenführung
35
Brand image
29
Markenimage
29
Advertising effects
24
Werbewirkung
24
Brand
23
Markenartikel
23
Advertising
15
Werbung
13
Fernsehwerbung
9
Television advertising
9
Viral marketing
9
Virales Marketing
9
Australia
7
Großbritannien
7
Market share
7
Measurement
7
Messung
7
Television
7
United Kingdom
7
Word of mouth
7
Australien
6
Einzelhandel
6
Internet marketing
6
Online-Marketing
6
Retail trade
6
USA
6
United States
6
Competition
5
Fernsehen
5
Fernsehprogramm
5
Market research
5
Marketing management
5
Marketingmanagement
5
Marktanteil
5
Marktforschung
5
Media usage
5
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
2
Book section
2
Reprint
2
Language
All
English
43
Author
All
Romaniuk, Jenni
33
Nenycz-Thiel, Magda
13
Tanusondjaja, Arry
6
Dawes, John
5
Faulkner, Margaret
5
Kennedy, Rachel
5
East, Robert
4
Nguyen, Cathy
4
Trinh, Giang
4
Beal, Virginia
3
Bogomolova, Svetlana
3
Cohen, Justin
3
Hartnett, Nicole
3
Sharp, Byron
3
Bellman, Steven
2
Corsi, Armando Maria
2
Fuller, Rachel
2
Lomax, Wendy
2
Ludwichowska, Gosia
2
Stern, Philip
2
Stocchi, Lara
2
Uncles, Mark
2
Uncles, Mark D.
2
Ward, Ella
2
Winchester, Maxwell
2
Anesbury, Zachary
1
Arding, Rachael
1
Chawdhary, Rahul
1
Dall'Olmo Riley, Francesca
1
Ehrenberg, Andrew S. C.
1
Gaillard, Elise
1
Gregoric, Anna
1
Gruber, Thorsten
1
Gugel, Craig
1
Hand, Chris
1
Huang, Ava
1
Martin, James
1
McColl, Bruce
1
Sakashita, Mototaka
1
Sharp, Anne
1
more ...
less ...
Published in...
All
Australasian marketing journal
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
International journal of market research
4
Journal of business research : JBR
4
Journal of advertising research
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Brand management ; Vol. 2
1
European journal of marketing
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Measuring and managing brands
1
The journal of asset management
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
2
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
3
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
4
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda
;
Sharp, Byron
;
Dawes, John
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
Saved in:
5
Value-for money perceptions of supermarket and private labels
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Australasian marketing journal
20
(
2012
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10009524274
Saved in:
6
Lapsed buyers' durable brand consideration in emerging markets
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3645-3651
Persistent link: https://www.econbiz.de/10011515213
Saved in:
7
Examining pareto law across department store shoppers
Tanusondjaja, Arry
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 581-596
Persistent link: https://www.econbiz.de/10014368515
Saved in:
8
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
9
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
10
Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->