//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer reactions to acquirer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising
31
Werbung
26
Consumer behaviour
23
Advertising effects
21
Werbewirkung
21
Kreativität
8
Creativity
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand
5
Markenartikel
5
Internet marketing
4
New product development
4
Online-Marketing
4
Produktentwicklung
4
Viral marketing
4
Virales Marketing
4
Advertising planning
3
Brands
3
Consumers
3
Customer satisfaction
3
Experiment
3
Job satisfaction
3
Kommunikation
3
Kundenzufriedenheit
3
Public relations
3
Werbeplanung
3
Öffentlichkeitsarbeit
3
Advertisement avoidance
2
Advertising media
2
Arbeitszufriedenheit
2
Beziehungsmarketing
2
Communication
2
Content analysis
2
Corporate social responsibility
2
Definition
2
Dienstleistungsqualität
2
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
20
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Konferenzschrift
1
Language
All
English
21
Author
All
Dahlén, Micael
17
Thorbjørnsen, Helge
8
Rosengren, Sara
7
Modig, Erik
4
Colliander, Jonas
3
Sjödin, Henrik
2
Eisend, Martin
1
Fransen, Marieke L.
1
Gajic, Vladan
1
Hansen, Håvard
1
Ketelaar, Paul Edwin
1
Kim, Olivia
1
Knudsen, Eirik Sjåholm
1
Konig, Ruben Peter
1
Kristensson, Per
1
Liljedal, Karina T.
1
Linander, Johanna
1
Noort, Guda van
1
Okazaki, Shintaro
1
Pedersen, Per Egil
1
Rauwers, Fabiënne
1
Remmelswaal, Paola
1
Shavitt, Sharon
1
Sjåstad, Hallgeir
1
Skard, Siv E. Rosendahl
1
Smit, Edith G.
1
Smith, Edith
1
Söderlund, Magnus
1
Törn, Fredrik
1
White, Tiffany Barnett
1
Zahay, Debra L.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
EAA Series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Sjödin, Henrik
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
Saved in:
2
Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge
;
Dahlén, Micael
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
Saved in:
3
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
4
How do advertised prices affect consumers' financial well-being and happiness?
Dahlén, Micael
;
Colliander, Jonas
;
Gajic, Vladan
;
Kim, …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 2057-2069
Persistent link: https://www.econbiz.de/10015075036
Saved in:
5
Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett
;
Zahay, Debra L.
;
Thorbjørnsen, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
Saved in:
6
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
7
How virtual reality influences travel intentions : the role of mental imagery and happiness forecasting
Skard, Siv E. Rosendahl
;
Knudsen, Eirik Sjåholm
; …
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648460
Saved in:
8
New perspectives on consumer adoption and diffusion of innovations
Kristensson, Per
;
Pedersen, Per Egil
;
Thorbjørnsen, Helge
- In:
Journal of business research : JBR
116
(
2020
),
pp. 522-525
Persistent link: https://www.econbiz.de/10012257652
Saved in:
9
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
10
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->