New perspectives on consumer adoption and diffusion of innovations
Per Kristensson, Per Egil Pedersen, Helge Thorbjørnsen
| Year of publication: |
2020
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|---|---|
| Authors: | Kristensson, Per ; Pedersen, Per Egil ; Thorbjørnsen, Helge |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 522-525
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| Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.04.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257652