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Konsumentenverhalten
Consumer behaviour
34
Brand management
17
Markenführung
17
Brand image
13
Markenimage
13
Event marketing
9
Event-Marketing
9
Beziehungsmarketing
8
Brand
8
Markenartikel
8
Relationship marketing
8
Marketing
7
Asia
5
Asien
5
China
4
Marketing management
4
Marketingmanagement
4
Cognition
3
Customer satisfaction
3
Experience
3
Experiential marketing
3
International marketing
3
Internationales Marketing
3
Kognition
3
Kundenzufriedenheit
3
Marketing theory
3
Marketingtheorie
3
Product design
3
Produktgestaltung
3
Theorie
3
Theory
3
Advertising
2
Artificial intelligence
2
Bibliometrics
2
Bibliometrie
2
Brand equity
2
Brand extension
2
Consumer experience
2
Corporate reputation
2
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Undetermined
6
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3
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Article
28
Book / Working Paper
6
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
3
Reprint
3
Sammelwerk
3
Aufsatzsammlung
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
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Language
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English
34
Author
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Schmitt, Bernd
34
Zarantonello, Lia
8
Brakus, J. Joško
7
Eisingerich, Andreas B
2
Gilovich, Thomas
2
Jampol, Lily
2
Kumar, Amit
2
Park, C. Whan
2
Park, Jason Whan
2
Zhang, Shi
2
Adler, Susanne
1
Alba, Joseph W.
1
Alvarez, Claudio
1
Bellis, Emanuel de
1
Biraglia, Alessandro
1
Chen, Weifeng
1
Cote, Joseph A.
1
Dunn, Elizabeth W.
1
Elger, Christian Erich
1
Esch, Franz-Rudolf
1
Fournier, Susan
1
Han, Jin K.
1
Henderson, Pamela W.
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Hoyer, Wayne D.
1
Ito, Kenichi
1
Jedidi, Kamel
1
Kim, Seo Young
1
Kraume, Karsten
1
Kroschke, Mirja
1
Lee, Leonard
1
Lutz, Richard J.
1
Magnenat-Thalmann, Nadia
1
Möll, Thorsten
1
Neuhaus, Carolin
1
Pan, Yigang
1
Rau, Lea
1
Sarstedt, Marko
1
Schmitt, Bernd H.
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
3
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Psychology & marketing
2
Brand management ; Vol. 3
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Review of marketing research
1
The SAGE handbook of international marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
34
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1
The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
Saved in:
2
Experience marketing : concepts, frameworks and consumer insights
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10009154596
Saved in:
3
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
4
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
5
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
6
Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 3-20)
.
2012
Persistent link: https://www.econbiz.de/10009348444
Saved in:
7
Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
Saved in:
8
The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd
-
2014
Persistent link: https://www.econbiz.de/10013547541
Saved in:
9
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
10
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
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