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The psychology of the Asian consumer
Schmitt, Bernd (contributor); Lee, Leonard (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10010490954
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Experience marketing : concepts, frameworks and consumer insights
Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10009154596
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The consumer psychology of brands
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
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The "new wave" in studying Asian markets and consumers
Schmitt, Bernd - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
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The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
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Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd - In: Cracking the code : leveraging consumer psychology to …, (pp. 3-20). 2012
Persistent link: https://www.econbiz.de/10009348444
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Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
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The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd - 2014
Persistent link: https://www.econbiz.de/10013547541
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Handbook on brand and experience management
Schmitt, Bernd (ed.) - 2008
Persistent link: https://www.econbiz.de/10003640687
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A framework for managing customer experiences
Schmitt, Bernd - In: Handbook on brand and experience management, (pp. 113-131). 2008
Persistent link: https://www.econbiz.de/10003788988