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Weight Watchers : social event centered marketing
Vignali, Claudio; Henderson, Stephen - In: Journal of food products marketing 14 (2008) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10003773218
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Understanding and predicting consumer patronage behaviour in the international fast food restaurant industry: adding new factors to the classic theory of reasoned action model
Ibrahim, Yasser; Vignali, Claudio - In: International Customer Behaviour and Retailing Research …, (pp. 139-160). 2006
Persistent link: https://www.econbiz.de/10003280125
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Discount retailing, a European test case for perceived value as a basis for shaping the firm's offer
Vignali, Claudio; Vignali, Gianpaolo; Vignali Ryding, … - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10009553108
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Mass customisation and the clothing industry
Vignali, Claudio; Vrontis, Demetris; Vronti, Peri D. - In: Ekonomski pregled 55 (2004) 5/6, pp. 502-512
Persistent link: https://www.econbiz.de/10002155289