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Increasing Loyalty to Breastfe...
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Konsumentenverhalten
Social marketing
37
Consumer behaviour
33
Social Marketing
24
Beziehungsmarketing
13
Relationship marketing
13
Australia
12
Australien
12
Dienstleistungsqualität
11
Service quality
11
Social Web
10
Social web
10
Gesundheitsvorsorge
9
Preventive care
9
Services marketing
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Customer satisfaction
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Dienstleistung
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Kundenzufriedenheit
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Value creation
7
Betriebliche Wertschöpfung
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Eating habit
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Emotion
6
Ernährungsverhalten
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Gesundheitsversorgung
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Gesundheitswesen
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Health care
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Health care system
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Services
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social marketing
6
Alcohol consumption
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Alkoholkonsum
5
Behaviour
5
Brand management
5
Customer integration
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Customer value
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Einzelhandel
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Frauen
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English
33
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Russell-Bennett, Rebekah
25
Previte, Josephine
8
Mulcahy, Rory
6
Parkinson, Joy
6
Drennan, Judy
4
Härtel, Charmine E. J.
3
Letheren, Kate
3
McAndrew, Ryan
3
Fry, Marie-Louise
2
Glavas, Charmaine
2
Mortimer, Gary
2
Rosenbaum, Mark S.
2
Schuster, Lisa
2
Worthington, Steve
2
Andrews, Lynda
1
Ashkanasy, Neal M.
1
Bedggood, Rowan
1
Bedggood, Rowan E.
1
Bougoure, Ursula Sigrid
1
Brennan, Linda
1
Bu, Yi
1
Chell, Kathleen
1
Cooke, Angelica
1
Coote, Len
1
Dang, Thy
1
Dreenan, Judy
1
Dulleck, Uwe
1
Fazal-e-Hasan, Syed
1
Foth, Marcus
1
Fry, Marie-Lousie
1
Gallegos, Danielle
1
Galvas, Charmaine
1
Greer, Dominique A.
1
Harris, Lloyd C.
1
Hasan, Syed Fazal E.
1
Iacobucci, Dawn
1
Ng, Sandy
1
Pomfret, Liam
1
Previte, Jo
1
Rosenbaum, Mark
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Journal of retailing and consumer services
5
Australasian marketing journal
4
Journal of business research : JBR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
European journal of marketing : EJM
2
Health marketing quarterly
2
Journal of marketing management : MM
2
Psychology & marketing
2
The journal of services marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Energy policy
1
International journal of consumer studies
1
Journal of service theory and practice
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Prometheus : critical studies in innovation
1
The journal of brand management : an international journal
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ECONIS (ZBW)
33
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1
Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
Saved in:
2
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
3
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
4
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
Saved in:
5
Internet advertising: an assessment of consumer attitudes
Previte, Josephine
- In:
Prometheus : critical studies in innovation
17
(
1999
)
2
,
pp. 199-209
Persistent link: https://www.econbiz.de/10001473385
Saved in:
6
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
7
Personal goals in consumers' adoption of mHealth services
Schuster, Lisa
;
Parkinson, Joy
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012879145
Saved in:
8
Online support for vulnerable consumers : a safe place?
Parkinson, Joy
;
Schuster, Lisa
;
Mulcahy, Rory
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
Saved in:
9
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
10
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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