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A study of the impact of package changes on orange juice demand
Lee, Jong-ying; Gao, Zhifeng; Brown, Mark G. - In: Journal of retailing and consumer services 17 (2010) 6, pp. 487-491
Persistent link: https://www.econbiz.de/10008696005
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Impacts of flu/cold incidences and retail orange juice promotion on orange juice demand
Lee, Jong-ying; Brown, Mark G. - In: Agricultural and resource economics review : ARER 38 (2009) 3, pp. 338-344
Persistent link: https://www.econbiz.de/10008827107
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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Consumer perceptions of trade show effectiveness : scale development and validation within a B2C context
Gottlieb, Udo; Brown, Mark; Ferrier, Liz - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 89-107
Persistent link: https://www.econbiz.de/10010344344
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil; Brown, Mark; Alpert, Frank - In: Journal of customer behaviour 16 (2017) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
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Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople
Bloxsome, Ellen; Brown, Mark; Pope, Nigel; Joseph, … - In: Australasian marketing journal 28 (2020) 4, pp. 136-144
Persistent link: https://www.econbiz.de/10012429446
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A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
Shams, Rahil; Brown, Mark; Alpert, Frank - In: Australasian marketing journal 28 (2020) 4, pp. 171-180
Persistent link: https://www.econbiz.de/10012429448