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Konsumentenverhalten
Messung
22,593
Measurement
22,379
Bibliometrics
20,467
Bibliometrie
20,349
Performance measurement
15,299
Performance-Messung
14,488
Theorie
7,413
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7,308
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3,568
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3,554
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3,499
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3,452
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3,312
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3,281
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3,119
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3,053
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2,058
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2,045
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2,041
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1,869
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1,828
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1,823
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1,801
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1,794
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1,767
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1,674
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1,614
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1,489
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1,472
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1,454
Consumer behaviour
1,430
Einkommensverteilung
1,418
Performance-Management
1,392
Income distribution
1,370
Strategisches Management
1,289
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1,241
Risikomaß
1,237
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1,231
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Sammlung
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1,352
German
72
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Conlon, Christopher T.
8
Paul, Justin
8
Rahman, Zillur
7
Steiner, Michael
7
Behl, Abhishek
6
Helm, Roland
6
Mortimer, Julie Holland
6
Zarantonello, Lia
6
Almås, Ingvild
5
Griffith, Rachel
5
Hollebeek, Linda D.
5
Leibtag, Ephraim
5
Leicester, Andrew
5
Loureiro, Sandra Maria Correia
5
Nevo, Aviv
5
Pechmann, Cornelia
5
Rossiter, John R.
5
Walsh, Gianfranco
5
Wiedmann, Klaus-Peter
5
Aksoy, Lerzan
4
Babin, Barry J.
4
Davis, Brennan
4
Decker, Reinhold
4
Diamantopoulos, Adamantios
4
Jain, Varsha
4
Jong, Martijn G. de
4
Kjelsrud, Anders
4
Mittal, Vikas
4
Ozanne, Julie L.
4
Roschk, Holger
4
Somanathan, Rohini
4
Vrontis, Demetris
4
Abate, Gashaw Tadesse
3
Angrisani, Marco
3
Bagozzi, Richard P.
3
Basu, Rituparna
3
Bearden, William O.
3
Belk, Russell W.
3
Carlson, Jamie
3
Chahal, Hardeep
3
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National Bureau of Economic Research
6
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
Association for Consumer Research (U.S.)
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Christian-Albrechts-Universität zu Kiel
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Marketing Research Conference <2016, Arlington, Tex.>
1
OECD
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
University of Waterloo / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
74
International journal of consumer studies
54
Journal of retailing and consumer services
32
The journal of brand management : an international journal
28
Psychology & marketing
25
International journal of hospitality management
16
The journal of product & brand management
15
International journal of market research
11
Journal of international consumer marketing
11
Journal of marketing research : JMR
11
Journal of the Academy of Marketing Science
10
The international review of retail, distribution and consumer research
10
The marketing review
10
Tourism management : research, policies, practice
10
Cogent business & management
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Marketing intelligence & planning
9
Journal of consumer behaviour
8
Journal of consumer behaviour : an international research review
8
Journal of service management
8
The service industries journal
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of contemporary hospitality management
7
International journal of retail & distribution management
7
International marketing review
7
Journal of Islamic marketing
7
Journal of consumer marketing
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing : ZFP ; journal of research and management
7
The journal of services marketing
7
Journal of business ethics : JOBE
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of customer behaviour
6
Journal of international marketing
6
Journal of internet commerce
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
NBER working paper series
6
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ECONIS (ZBW)
1,419
EconStor
3
OLC EcoSci
1
Showing
1
-
10
of
1,423
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date (newest first)
date (oldest first)
1
Conceptualising and measuring social media engagement : a systematic literature review
Trunfio, Mariapina
;
Rossi, Simona
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 267-292
Persistent link: https://www.econbiz.de/10012662325
Saved in:
2
Brand social responsibility : conceptualization,
measurement
, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Measuring perceived EC ethics using a transaction-process-based approach : scale development and validation
Cheng, Hsiu-Fen
;
Yang, Ming-Hsien
;
Chen, Kuo-Yung
; …
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011348339
Saved in:
5
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
6
A benchmark process for measuring consumer perceptions of total quality
Noël, Noel Mark
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 149-166
Persistent link: https://www.econbiz.de/10010347892
Saved in:
7
Mystery shoppers : an evaluation of their use in monitoring performance
Douglas, Jacqueline
- In:
The TQM journal : the international review of …
27
(
2015
)
6
,
pp. 705-715
Persistent link: https://www.econbiz.de/10011507263
Saved in:
8
Measurement
of consumers' wine-related knowledge
Giraud, Georges
;
Tebby, Cleo
;
Amblard, Corinne
- In:
Enometrica : review of the Vineyard Data Quantification …
4
(
2011
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10009684376
Saved in:
9
Salesperson wellness lifestyle: a
measurement
perspective
Porter, Stephen S.
;
Claycomb, Cindy
;
Kraft, Frederic B.
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003735626
Saved in:
10
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
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