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When nudges fail to scale : field experimental evidence from goal setting on mobile phones
Löschel, Andreas; Rodemeier, Matthias; Werthschulte, … - 2020
Non-pecuniary incentives motivated by insights from psychology ("nudges") have been shown to be effective tools to … financial incentives. Results document low demand for the energy app in the general population and a tightly estimated null …
Persistent link: https://www.econbiz.de/10012260629
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Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; … - In: Information systems research : ISR 31 (2020) 3, pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
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When less is more : data and power in advertising experiments
Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
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Lead offer spillovers
McGranaghan, Matthew; Liaukonyte, Jura; Fisher, Geoffrey; … - In: Marketing science : the marketing journal of the … 38 (2019) 4, pp. 643-668
Persistent link: https://www.econbiz.de/10012059808
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka; Schwartz, Eric M.; Abernethy, Jacob - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
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The behavioral effect of Pigovian regulation : evidence from a field experiment
Lanz, Bruno; Wurlod, Jules-Daniel; Panzone, Luca; … - In: Journal of environmental economics and management : … 87 (2018), pp. 190-205
Persistent link: https://www.econbiz.de/10012013207
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Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés; Gardete, Pedro M.; Macera, Rosario; … - In: Quantitative marketing and economics : QME 17 (2019) 1, pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
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When less is more : data and power in advertising experiments
Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - 2015
and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the …
Persistent link: https://www.econbiz.de/10011807825
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Fashionable food : a latent class analysis of social status in food purchases
Palma, Marco A.; Ness, Meghan L.; Anderson, David P. - In: Applied economics 49 (2017) 3, pp. 238-250
Persistent link: https://www.econbiz.de/10011810584