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How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M. - In: International marketing review 31 (2014) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
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What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M. - In: Journal of retailing 100 (2024) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
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Value priorities and consumer behavior in a transitional economy : the case of South Africa
Burgess, Steven M.; Steenkamp, Jan-Benedict E. M. - 1998
Persistent link: https://www.econbiz.de/10000992721
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Consumers' variety seeking tendency with respect to foods : measurement and managerial implications
Trijp, Hans van - In: European review of agricultural economics : ERAE 19 (1992) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10001120711
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Internationale marketing en consumentengedrag
Steenkamp, Jan-Benedict E. M. - In: Tijdschrift voor economie en management 38 (1993) 2, pp. 117-148
Persistent link: https://www.econbiz.de/10001148757
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Quality guidance : a consumer-based approach to food quality improvement using partial least squares
Steenkamp, Jan-Benedict E. M. - In: European review of agricultural economics : ERAE 23 (1996) 2, pp. 195-215
Persistent link: https://www.econbiz.de/10001201149
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Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van; Steenkamp, Jan-Benedict E. M.; … - In: Journal of international marketing 28 (2020) 2, pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
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Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui - In: Journal of marketing research : JMR 55 (2018) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011912729