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Konsumentenverhalten
Marketingmanagement
17,204
Marketing management
16,613
Marketing
3,588
Consumer behaviour
2,634
Theorie
2,352
Theory
2,348
Mittelmeerraum
2,215
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1,987
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1,921
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790
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790
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768
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756
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712
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712
Marktforschung
703
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654
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624
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597
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77
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59
Bibliografie enthalten
43
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43
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36
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30
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22
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18
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14
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Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Melewar, T. C.
8
Spann, Martin
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Verhoef, Peter C.
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Keller, Kevin Lane
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
Wilde, Klaus D.
5
Albers, Sönke
4
Bang, Nguyen
4
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American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang Ltd.
1
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Journal of business research : JBR
70
Journal of retailing and consumer services
51
Journal of marketing communications
35
Journal of marketing
28
The journal of product & brand management
26
European journal of marketing : EJM
23
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
SpringerLink / Bücher
21
Journal of retailing
20
Psychology & marketing
20
Journal of Islamic marketing : JIMA
19
Journal of strategic marketing
19
The journal of consumer marketing
18
Marketing intelligence & planning
17
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of internet marketing and advertising : IJIMA
15
International journal of advertising : the review of marketing communications
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
The journal of business & industrial marketing
14
International review on public and non-profit marketing
13
Springer eBook Collection
13
Cogent business & management
12
International journal of retail & distribution management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
European journal of marketing
10
Faculty & research / Insead : working paper series
10
International journal of wine business research : IJWBR
10
Journal of Islamic marketing
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
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ECONIS (ZBW)
2,609
EconStor
3
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1
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2,612
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date (oldest first)
1
Postmodern evaluation - or not?
Mabry, Linda
-
2006
Persistent link: https://www.econbiz.de/10003805831
Saved in:
2
Postmodern consumer goals made easy!!!!
Thompson, Craig J.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 120-139)
.
2005
Persistent link: https://www.econbiz.de/10003932977
Saved in:
3
Authenticating acts and authoritative performances : questing for self and community
Arnould, Eric J.
;
Price, Linda L.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 140-163)
.
2005
Persistent link: https://www.econbiz.de/10003932978
Saved in:
4
The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003479443
Saved in:
5
Peer-to-peer media opportunities
Austin, Caroline Graham
;
Zinkhan, George M.
;
Song, Ji Hee
- In:
The Sage handbook of advertising
,
(pp. 349-365)
.
2007
Persistent link: https://www.econbiz.de/10003570554
Saved in:
6
Toward an understanding of meaning creation via the collective co-production process
Peters, Cara
;
Bodkin, Charles D.
;
Fitzgerald, Scott W.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009548826
Saved in:
7
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
8
The role of market-mediated milestones in negotiating adolescent identity tensions
Drenten, Jenna
-
2013
Persistent link: https://www.econbiz.de/10010239619
Saved in:
9
Postmodern paradoxes in Thai-Asian consumer identity
Tiwsakul, Amy Rungpaka
;
Hackley, Christopher E.
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 490-496
Persistent link: https://www.econbiz.de/10009512750
Saved in:
10
Foreign brands in local cultures : a socio-cultural perspective of postmodern brandscapes
Al-Mutawa, Fajer Saleh
;
Elliott, Richard
;
Nuttall, Peter
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 137-144
Persistent link: https://www.econbiz.de/10011294136
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