In this paper, we develop an integrated framework to study a firm's joint decisions on product price, quality and service duration in a variety of monopolistic and competitive scenarios. Product price, quality, and ancillary service (such as maintenance and factory warranty) are arguably among...

This paper incorporates heterogeneous threshold effects into the classical multinomial logit (MNL) model, and studies the associated operations problems such as estimation and assortment optimization. The derived model is referred to as the threshold multinomial logit (TMNL) model and...