Product price, quality, and service decisions under consumer choice models
Ruxian Wang, Chenxu Ke, Shiliang Cui
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Ruxian ; Ke, Chenxu ; Cui, Shiliang |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 24.2022, 1, p. 430-447
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| Subject: | revenue management and pricing | service differentiation | product quality | multinominal logit and nested logit models | competition | Produktqualität | Product quality | Theorie | Theory | Logit-Modell | Logit model | Preismanagement | Pricing strategy | Revenue-Management | Revenue management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2020.0947 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012818736