Tax avoidance among large multinational corporations has considerably increased in recent years, triggering an intense discussion about how to ensure tax justice. We propose a novel experimental design to incentive-compatibly model the firm-consumer relationship in a consumer goods market. This...

The first chapter investigates the incidence of the so-called hand-to-mouth, or simply HtM, consumers, i.e. households that consume their whole disposable income. Based on existing models, which introduced a two-dimensional analysis of HtM households with respect to their liquid and illiquid...

Preface -- Chapter 1 -- Let's go shopping -- Chapter 2 -- The taxes we pay -- Chapter 3 -- The informed consumer? -- Chapter 4 -- Whose choices are they? -- Chapter 5 -- The stories we live by -- Chapter 6 -- How we make new commitments -- Chapter 7 -- Changing our minds -- Chapter 8 -- The...