A strategy for the development of the private country club : focusing on brand prestige
Jinsoo Hwang (Division of Tourism, Dongseo University, Busan, Korea), and Heesup Han and Seung-woo Choo (the College of Hospitality and Tourism Management, Sejong University, Seoul, Korea)
| Year of publication: |
2015
|
|---|---|
| Authors: | Hwang, Jinsoo ; Han, Heesup ; Choo, Seung-woo |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 8, p. 1927-1948
|
| Subject: | USA | Social value | Brand attachment | Brand loyalty | Brand prestige | Private country club | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Privatisierung | Privatization | Beziehungsmarketing | Relationship marketing | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2014-0353 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447609