Showing 1 - 10 of 1,327
The development of Global Internet shopping has opened up exciting opportunities for finding new and efficient way of doing businesses. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a...
Persistent link: https://www.econbiz.de/10012929446
A key precept of brand extension theory is that brand extension, as opposed to new brand, reduces the risk of new product trial in experience goods categories. In this paper we argue that this property has specific testable implications for the dynamics of sales. In particular, in the movie...
Persistent link: https://www.econbiz.de/10012052395
This Article considers the spillover effects of trademarks - in particular, brand spillovers, which occur when consumer interest in a trademark increases the profits of third parties who do not own the trademark. Using techniques such as loss leaders and shelf space adjacency, retailers...
Persistent link: https://www.econbiz.de/10014046923
I quantify the effects of private-network music sharing on aggregate album sales in the BitTorrent era using a panel of US sales and private-network downloads for 2,109 albums during 2008. Exogenous shocks to the network's sharing constraints address the simultaneity problem. In theory,...
Persistent link: https://www.econbiz.de/10011786866
This paper quantifi es the effects of drug monopolies and low per-capita income on pharmaceutical prices in developing economies using the example of the antiretroviral drugs (ARVs) used to treat HIV. -- intellectual property rights ; international price discrimination ; TRIPS agreement ;...
Persistent link: https://www.econbiz.de/10009411350
Persistent link: https://www.econbiz.de/10013117226
We develop a theoretical framework to investigate the impact of patent policies and emis- sion taxes on green innovation that reduces the emission output ratio, and on the emission level. In the absence of green consumers, the introduction of patents results in a paradox whereby increasing...
Persistent link: https://www.econbiz.de/10012868858
This paper analyzes how changing the expected length of intellectual property (IP) protection affects economic growth and the welfare of rich and poor consumers. The analysis is based on a product-variety model with non-homothetic preferences and endogenous markups in which, in accordance with...
Persistent link: https://www.econbiz.de/10012969704
Marks are traditionally said to serve three functions that are separate from the goals of other forms of IP: source identification, advertising, and guarantee of quality. The story, however, that patents and copyrights incentivize creation and that trademarks do not fulfill that purpose does not...
Persistent link: https://www.econbiz.de/10012969720
Interactive music streaming services have grown tremendously in recent years, raising questions about their effects on digital music sales and piracy. While often overlooked in practice, theoretical considerations suggest that these effects may differ according to the streaming services'...
Persistent link: https://www.econbiz.de/10013002618