Romania’s Activity in Community Trademark Registration

In the current economy, the competition for attracting new customers on the Community market by gradually removing tariff and non tariff barriers became very strong. Since companies are no longer operating on a small national market, they must pay a particular interest to protect the intangible patrimony in order to be successful. The trademark, part of the intellectual capital of a company, makes products distinguish from each other depending on the manufacturer by using symbols, thus acting on the consumer and providing it with information in the selection process. Trademark registration in the Cmmunity system offers broad protection on the throughout the present Member states territory as well as its extention to countries that will subsequently accede the registration. This article aims to make an analysis based on empirical data of the way in which brand holders in Romania have applied for registration in the Community system, class structure, nature and comparison of this data with OHIM’s total activity data.